NAME: Coffee cupping kit
Project: Paulig, Closed design competition
YEAR:2018
CILENT: Paulig

The Coffee Cupping Kit was conceived for Paulig, a prominent Finnish coffee brand, as part of a closed design competition at LAMK. The brief was aimed to find new, innovative solutions for making and enjoying coffee, while developing a cofee culture. So the project answered with a proposition to educate their customers as well as enhance the experience of communal drinking of coffee. The kit was designed in a way that was guiding the process of coffee cupping as well as gamifying the proces of “flavor wheel” with an addition of special packs of “Guess the coffee” packs. designed for use at their Kulma coffee house laboratory, the kit promised a unique and enjoyable experience of Paulig’s coffee. Additionally, it was intended for retail, making it an ideal gift for coffee lovers. The concept won the second place and was CHOSEN for further development from the company.