NAME: Ski sharing
Project: skiing+ New concept creation for elan
YEAR:2020
CILENT: Elan/ALUO Project
COLLAB ON the project: Lina Piškur

“Skiing+” was a collaboration with Elan, repositioning as an accessible brand focused on offering customers adventures and quality time in the snow. We introduced the “ski sharing” concept, modernizing ski rentals with stations across ski resorts for users to test top-notch skis suited for different terrains. This provides a continuous experience of trying new skis while offering flexibility in skiing time and rentals.